ESTONIA / VIIMSI, TALLINN01
FROM MEDIOCRE TO GREATDRAG HORIZONTALLY →
BEFORE / ORIGINAL STATE
AFTER / REWORKED STATE
LAB / EXPERIMENTS IN PROGRESS
I'M NOT A SCIENTIST. BUT I DO HAVE A LAB.
01BUSINESS ONGOING
02REAL ESTATE IN PROGRESS
03AI + MUSIC IN PROGRESS
THE PRINCIPLE QUESTION → OUTCOME
CURIOSITY IS A PRACTICAL SKILL.
The best experiments begin before the outcome is clear. They need a good question, a willingness to learn and enough patience to keep going when the first version is not very good.
01 / BUSINESS BUILDING THINGS FROM SCRATCH
THE LONGEST RUNNING EXPERIMENT
XFiner
Xfiner is a design studio I founded in 2014 with no clear plan, very few skills and a lot of curiosity. Over time, it grew into a practice working with people and companies across countless countries. It evolved from a small studio into a pretty decent agency — and then back into a small studio. What a ride. Xfiner is still operational, now with a stronger focus on AI and international clients.
STATUSONGOINGVISIT XFiner ↗
02 / REAL ESTATE BUY → CHANGE → LEARN
PROPERTY AS A CREATIVE MEDIUM
BUY SOMETHING. CHANGE IT. SEE WHAT HAPPENS.
At some point, I thought it would be interesting to buy property, redesign it with my wife in our own way and find out whether the result could become more valuable.
ESTONIA / TARTU02
A HOUSE THAT CRIED FOR A RENO. REDESIGNED. SOLD.
Renovated inside and out, equipped for modern life, then styled as a home rather than a building project.
FROM MEDIOCRE TO GREATDRAG HORIZONTALLY →
BEFORE / ORIGINAL STATE
AFTER / REWORKED STATE
SOLD / POSITIVE RETURNBEFORE / AFTER STUDY
ESTONIA / TARTU / TERRACED HOUSE03
A NEW BUILD. MADE OURS. SOLD.
Bought a freshly built unit in Tartu, applied our style with my wife, and sold it with a positive return.
FROM MEDIOCRE TO GREATDRAG HORIZONTALLY →
AFTER / REWORKED STATE
SOLD / POSITIVE RETURNBEFORE / AFTER STUDY
SPAIN / COSTA BLANCA03
IN PROGRESS.
I love the Mediterranean climate and am currently seeing what we can do in this region of the world.
PROJECT ONGOING03 / AI + MUSIC MAKE SOMETHING PEOPLE CAN USE
SOFTWARE, SOUND AND A LITTLE MISCHIEF
BUILD A TOOL. CREATE MUSIC. SEE WHAT HAPPENS.
A / 01WEBFLOW ALBUM / 20 TRACKS
XFiner + Lil Flow
FLOW MY GLOW
Flow My Go is the world’s first Webflow rap album. A musical, humorous journey and epic rap story about Webflow, web design, the old-school project grind, and the power of no-code. Created and produced by Lauri Post, founder of Xfiner. Made for the community, shaped by real experience, and designed to make your day a little more fun. An experiment in creativity with AI tools.
LISTEN TO THE ALBUM ↗
A / 02AI MUSIC STUDIO / 1,000+ SONGS MADE BY CUSTOMERS
Built with Franz
SMILEDROP MUSIC
STUDIO ONLINEA music-making product for people in the USA who want to make a song, even if they have never made one before.
VISIT SMILEDROP ↗04 / GRAVEYARD IDEAS · EXPERIMENTS · PRODUCTS · BUSINESSES
ARCHIVED / NO LONGER RUNNING
NOT EVERYTHING SURVIVES THE LAB.
/life/lab/graveyard.log
Some ideas lose momentum, some arrive too early and some simply should have stayed in the notebook. The ones that didn't make it still taught us something.
—A GRAVEYARD OF PAST PROJECTS, EXPERIMENTS AND BUSINESSES. LETS EXPLORE THE PAST IN THE FUTURE.
LAST SIGNAL DETECTEDSTATUS: DORMANT
THE NEXT EXPERIMENT IS PROBABLY ALREADY UNDERWAY.
Some things are built for clients. Some are built to learn.
START A CONVERSATION ↗
